Growth Hacking - Your Unfair Advantage by Herzberger Tomas & Jenny Sandro

Author:Herzberger, Tomas & Jenny, Sandro
Language: eng
Format: epub
Publisher: Herzberger
Published: 2019-02-08T00:00:00+00:00

5. 2. 5. The Egobaiting Hack

Search and find experts in your field with BuzzSumo and Followerwonk. Ask them all a short, technically specific question by e-mail. When you get the answers, put everything together in a blog post and inform the experts about the publication. Also mark them on your social media posts. Many will share your contribution.

Example: Expert lists at Unbounce

Unbounce is a provider of landing page software and is aimed at digital marketers. In their blog they have published the two articles “75 marketing experts you should network with” and “50 marketing experts you don’t have on screen but should know”. Of course, many of the experts mentioned in it were only too happy to share this award in their social environment and thus greatly increased the reach of the blog - and the awareness of Unbounce.

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